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Crawling out of the blogging rut

Long time no see!

So I haven’t blogged in like four months. This has definitely been my longest hiatus since I started blogging, but it was long overdue. Basically, my blog was starting to feel too restrictive, too formulaic, and, ermm, kinda fake. I just got tired of it.

I think I was getting too obsessed with writing posts that people would read, that would do well on Pinterest, that looked aesthetically pleasing, blah blah. It got to the point where I was cringing as I was writing and cringing as I was reading, and just kind of wanting to put it all away. So I did.

And while I was gone, I tried to figure out a number of things about my blogging intentions:
  1. What do I genuinely like writing about?
  2. What do I have lots of knowledge about that I can share? 
  3. What do I want the future of this blog to look like?
The answers were, respectively:

1. Well, I dunno.

It depends on the weather, what I eat for breakfast, how existential I’m feeling, etc.

2. Hmm that’s a hard one… artsy romantic comedies?  

I somehow never quite feel like an expert in anything I do. I know there’s always someone with more experience and, therefore, I feel like a phony whenever I try to give advice.


My goals for having a personal blog used to be simple: I wanted to be like the bloggers I admired. I wanted to write like them, and look like them, and have the same kinds of success as them, and wear their lives around like they were a snazzy new outfit that I was pretending (hoping?) would suit me. 

Sometimes I wrote things I was really proud of, and sometimes I felt like it all suited me fine. But other times (this has happened to all of us), I caught a glimpse of myself in the metaphorical mirror and thought “why did I think I could pull this off?!?”

I know that as people change some degree of laughing/cringing at your former self is inevitable and maybe even endearing. And I know that every woman and her sister feels like a phony-imposter sometimes, no matter how successful she may be. But I also know that blogging will probably feel easier for me if I stop trying so dang hard.

So welcome to 2018 Julia in Bluhm, or shall I say Julia-in-hot-mess, because things are going to get a lot less nice-and-niche around here. I’m going to write about whatever I feel like writing, (as inspired by the weather, what I ate for breakfast, how existential I’m feeling, etc), regardless of whether it will perform well in the lifestyle blogging community. I’m going to free myself from the jail of overly restrictive aesthetics (ugh), I’m going to let go of the half-hearted dream of making money blogging (not that there’s anything wrong with that-- I think it’s just the wrong motivator for me right now), and I’m going to try to be a lil’ bit more creative with the stuff I post.

In summary, 2018 Julia in Bluhm is going to be less about trying super hard to be ‘blog-y’, and more about doing the stuff I’m already doing: writing, taking photos, using the creative parts of my brain, and participating in the blog community because it’s just fun.

It’s good to be back.


  1. I so agree with you. Everything you said was true to me too. Lots of time that I revised my blog to fit on a certain niche but it kinda imprison me on that niche only. Today, I don't have a strict-to-the-rule niche because I realized that what makes me happy or sad is my niche.

  2. That's so good, Marion! I feel like that's what I need too-- pigeon-holing yourself into a really specific niche can be tiring. Thanks for reading!

  3. I'm so glad you are back! I love reading your post, and can't wait to read more with your personality shining through!
    Cheers to the future of 2018!! <3

  4. Oooo this is so awesome and yeah just trust your gut girl! I get sick of seeings blogs and content and photographs that all look the same aesthetically anyway ;)

    Julia // The Sunday Mode

  5. I think if you let yourself write about whatever you want, you'll eventually reach a point where you find your own nice - but until then, just have fun! I've had a long break from blogging last year and I'm definitely trying to enjoy it more this time around :)

  6. Welcome back, Julia! It's okay to be confused and unsure about what you want to do with your blog. Just do what makes you happy and content at the moment. :) x

    -Leta | The Nerdy Me

  7. It's good to see you back, with a fresh outlook too! I can't wait to read all your new content! x

    The Sweet Seven Five

  8. This same exact thing happened to me just recently! I had to re-evaluate why I started blogging in the first place, and stopped writing for others. Sometimes, you need a break to remember why you started. I'm glad you're committing to writing more about what you love, that is always the best kind of content to read I think xx

    Sending light & love your way,

    My Lovelier Days


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About me

About me
I’m a 19-year old college student who’s still very much “in bluhm” (heh) but I’m figuring it out as I go, laptop in hand.
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